Tuesday, January 22, 2008

Mobile IM taking off. The death of SMS ?

This interesting market research from Forrester links back to a previous post I did about IM vs.SMS.

Some interesting points:
  • Mobile instant messaging (IM) adoption in Europe will grow from 8 percent (26.7 million subscribers) in 2007 to 24 percent (80 million subscribers) by 2013
  • Forrester believes operators still lack a true commitment to backing the technology because of fears that mobile IM will cannibalize revenue from their highly profitable text messaging services (SMS)
  • Mobile IM will displace 13 percent of SMS traffic by 2013

No comments: